Dynamic Database Segmentation

Brand Attribute Mapping

Coherent IT and Data Systems Optimization

Segmentation Analytics

Refining Geo-Demographic Clusters

Market Mapping

Behavioral Segmentation

Database Optimization

Marketing Analytics

Lead Nurturing and Conversion to Sales

Neuromarketing

Neuromarketology™

1 to 1 Marketing

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This refers to utilizing marketing strategies and tactics that communicate interactively and directly with a specific consumer. Knowledge of current and past preferences, behaviors, purchases, and responses allows for a hyper-relevant conversation that delivers the right message in the right place at the right time.

Audience Segments

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An audience segment is a portion of the total market for a brand, product or service. Each segment within an audience has common characteristics, perceptions, needs, desires or motivations that define them as a single group. A segment may range from a single individual to a group of millions.

Audience Segmentation

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This is the act of dividing an audience for a brand, product or service into meaningful segments in order to more effectively and efficiently target audience members to establish awareness or preference for the brand, product or service.

Automated Dynamic Personalized Marketing

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Awareness

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This is the beginning stage of marketing communications' impact–when individuals become aware that the product/service/brand exists and may be a viable choice for them.

Behavioral Segmentation

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This is the act of dividing an audience for a brand, product or service into meaningful segments based on their historical and or projected behavior in the marketplace in order to more effectively and efficiently target audience members to establish awareness or preference for the brand, product or service.

Brand

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The image of a product or service in the market–the sum total of the promises the brand makes to its target audiences through marketing. It is a symbolic concept created within the minds of people and consists of all the information and expectations associated with a product or service. As marketers, we seek to align the expectations of the brand to create the impression that a product or service brand has certain qualities or facets that define it for others.

Brand Attributes

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These are the individual features, benefits or characteristics which make up the brand.

Brand Attribute Mapping

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This is the act of “mapping” or relating specific Brand Attributes to specific prospects or customers in order to present the most relevant attributes to each individual or target audience.

Brand Facets

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These are the individual qualities or attributes of your brand (e.g., best quality, wide assortment of options, convenient, etc.), similar to the facets on a diamond. Each facet can be mapped to a corresponding target audience, creating hyper-relevant messaging.

Brand Integrity

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This is a promise that a company makes to customers, prospects and the market in general. For a brand to have integrity, every experience customers and prospects have with the company should ring true to the brand's promises or marketing messages.

Brand Mapping

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The process of connecting each quality or facet of a brand to its corresponding target audience in order to make the most relevant appeal to each prospect and customer, based on their individual perceptions, expectations, and place within the buying cycle. Brand Mapping allows you to honestly communicate your brand coherently in different ways to different people.

Brand Positioning

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The process by which marketers try to create a clear image, identity, or differentiation for their brand–their market position–in the minds of their target audiences.

Cloud

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“The Cloud” is used as a metaphor for the Internet, based on cloud-like illustrations used in the past to represent the telephone network, and later to depict the Internet in computer network diagrams. Cloud computing is Internet-based computing, in which shared resources, software, and information are delivered to users' computers and other devices on-demand.

Coherent IT and Data Systems Optimization

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In the new age of Neuromarketology™, leading-edge technology and software allow optimum relational access and coherent use of all data, across silos, in order to create hyper-relevant messaging to each recipient.

Content Aggregation

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This is the process of collecting content or marketing assets–Images, copy, and other resources from multiple sources in one real time accessible place.

Context-Aware Pervasive Systems

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Also known as “ubiquitous computing,” the best known example of this technology is perhaps the scene in the futuristic thriller, Minority Report, in which Tom Cruise walks around a shopping district being bombarded by highly personalized holographic ads meant specifically for him. With advancing technology, we will be able to address individual members of our target audiences directly with highly relevant, personalized messaging, wherever they happen to be.

Convergence

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Previously separate technologies such as voice (and telephony features), data (and productivity applications), and video that now share resources and interact with each other synergistically creating new efficiencies.

Cross Channel Marketing

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A particular set of marketing messages and assets that are displayed to the targets in more than one channel of media such as online messaging and/or print direct mail and/or TV and/or radio.

Cross Media Marketing

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Marketing communications in which the message and/or call to action will invite the recipient to cross-over from one medium to another. For instance, a printed marketing piece which directs a prospect or customer to an online micro-site would be an example of cross media marketing.

Customer Behavior

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This term refers to any actions, statements or other indications from a customer which are relevant to more effectively market to that customer. Over time, increasing data about the customer's behavior increasingly improves your knowledge about that customer and how best to motivate him/her to take specific actions.

Customer-Centric

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This term describes a company that organizes and operates–marketing, sales, operations, service–with a focus on responding to the needs, perceptions, and behaviors of its customers, rather than internal considerations. Many more companies claim to do this than actually do it.

CRM

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See Customer Relationship Management.

Customer Relationship Management

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The strategies and tactics utilized by a company for managing and nurturing their interactions with customers and prospects. It involves using technology to organize, automate, and synchronize various business processes through the use of detailed information about the customer. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.

Database Marketing

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Marketing tactics implemented utilizing databases of customer and/or prospect information, history, etc. to generate personalized messages to them. The information is typically “siloed” in multiple databases that do not communicate with each other, limiting functionality and benefits. In the new age of Neuromarketology™, leading-edge technology and software allow optimum relational access and coherent use of all data, across silos, in order to create hyper-relevant messaging to each recipient.

Database Optimization

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This terms refers to ongoing process successful marketers utilize to ensure that their customer and prospect databases are robust, accurate and actionable for 1 to 1 marketing and that each database can effectively and efficiently communicate with every other customer and prospect database.

Database Segmentation

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See Data Segmentation.

Data Segmentation

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This is the act of dividing an audience database for a brand, product or service into meaningful segments in order to more effectively and efficiently target audience members to establish awareness or preference for the brand, product or service.

Demographic Cluster

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An audience segment specifically defined by common characteristics, perceptions, needs, desires or motivations.

Demographic Segmentation

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This is the act of dividing an audience for a brand, product or service into meaningful segments based on their common demographic characteristics in order to more effectively and efficiently target audience members to establish awareness or preference for the brand, product or service.

Dialog Marketing

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See Dialogue Marketing.

Dialogue Marketing

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To engage “opt-in” customers and/or prospects in an ongoing dialogue through marketing tactics based on responding to the clients interactions by crafting responding messaging relative to their last interaction or current status. Think of a conversation versus a presentation.

Dynamic

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Within the context of new marketing technology, the term “dynamic” is used in a specific sense, meaning the capability to automatically generate and modify content or experience; content that is personalized or actualized for each individual and continually updated automatically to refresh or customize content. The content is retrieved from a database automatically and assembled for personalization online or in print on the fly as needed.

Dynamic Cross-Channel Integrated Marketing

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This term refers to integrated messaging across multiple sales and marketing channels or media, using automatically revised marketing messaging, including placement and timing of marketing in real-time in order to ensure personal relevance to each individual recipient. The application is usually used to drive sales and branding to one channel through the use of another channel.

Dynamic Data

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This term refers to data that can be automatically generated and can modify content or experience; content that is personalized or actualized for each individual and continually updated automatically to refresh or customize content. The content is retrieved from a database automatically and assembled for personalization online or in print on the fly as needed.

Dynamic Data Segmentation

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This term refers to data that can be automatically generated and segmented and which can modify content or experience; content that is personalized or actualized for each individual and continually updated automatically to refresh or customize content. The content is retrieved from a database automatically and assembled for personalization online or in print on the fly as needed.

Dynamic Database Marketing

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This term refers to marketing that utilizes automatically generated content which can modify content or experience; content that is personalized or actualized for each individual and continually updated automatically to refresh or customize content. The content is retrieved from a database automatically and assembled for personalization online or in print on the fly as needed.

Dynamic Database Segmentation

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This term refers to automatically segmenting target audiences to deliver specifically generated content which can modify content or experience; content that is personalized or actualized for each individual and continually updated automatically to refresh or customize content. The content is retrieved from a database automatically and assembled for personalization online or in print on the fly as needed.

Dynamic Marketing

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The ability to automatically revise marketing messaging, placement, and timing of marketing in real-time in order to ensure personal relevance to each individual recipient.

Dynamic Marketing Funnels

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The ability to automatically discover, define and exploit the channels, methods or media by which your customers and prospects are exposed to your brand, product or service.

Dynamic Messaging

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The ability to change copy, graphics, offers, etc. in real-time and automatically in order to deliver personalization and hyper-relevance in marketing vehicles for individual recipients, utilizing technology and knowledge of the recipients' current and past preferences, behaviors, purchases, responses, and place within the purchasing cycle.

Dynamic 1 to 1 Marketing

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See Dynamic One to One Marketing.

Dynamic One to One Marketing

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This term refers to marketing that utilizes automatically generated content which can modify content or experience; content that is personalized or actualized for each individual and continually updated automatically to refresh or customize content for an individual viewer or listener. The content is retrieved from a database automatically and assembled for personalization online or in print on the fly as needed.

Dynamic Segmentation

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Dynamic segmentation is the task of creating marketing segmentation automatically based on if/then programming that assembles the client's interactions and correlates it with siloed data and uses that information to select what type of messaging that particular prospect should receive.

Enterprise Marketing

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This term refers to the marketing function and activities in a large corporation. The sheer size and number of customers, prospects, databases and other factors add a level of complexity far beyond the same scenario in a small to medium business.

Entry Portal

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Also known as a web portal or links page, it presents a variety of information from several sources in an organized manner. Web portals typically offer a search function and other services such as email, news, stock prices, etc. Examples of public web portals are Google, MSNBC, and Yahoo!.

Extreme Segmentation

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This is the act of dividing an audience for a brand, product or service into meaningful individual prospects and/or customers (rather than audience segments or clusters) in order to more effectively and efficiently target audience members to establish awareness or preference for the brand, product or service.

Flighting

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This term refers to scheduling media insertions over a time period in order to maximize exposure for a given budget.

Geo-Demographic Cluster

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Geo-demographic clusters are based on the 16th century proverb, “Birds of a feather flock together,” meaning similar types live together in specific neighborhoods. The proverb may be correct for birds, but not necessarily for human beings. Think about it for a minute. How many people on your block would you say are EXACTLY like you or your family? Few, if any, is the most likely answer. Households on your block may be similar, but they are not identical. In today's marketing environment, “similar” isn't good enough. You need to know exactly who you are talking to so you can talk to them most relevantly and persuasively – dynamic database segmentation provides that confidence. Considering the sheer volume of marketing communications going out today, you must be sure you're talking to the right people. And you can only achieve that through dynamic database segmentation and brand mapping. Among the companies offering various forms of Geo-Demographic cluster data are LIFESTYLES, PRIZM, CLUSTER PLUS, PSYTE, PersonicX Geo, Tapestry MOSAIC, QAS, and Delineate.

GURL

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A Generalized (or Generic) URL is also known as a “landing page.” It is a specific website address mentioned on a marketing piece that directs recipients to a page on a website created especially for that campaign. In this use, all recipients of the piece see the same content when they visit the website, as opposed to a PURL in which content is personalized for each recipient.

HTML

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Hypertext Markup Language is the most used markup language for web pages. It provides a means of annotation to structure a web page for text such as headings, paragraphs, lists, and other items.

Hyper-Relevant Marketing

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This term refers to the ability to utilize historical and projected data to create marketing messages that are meaningful and relevant to their specific recipients.

If/Then Programming

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A style or category of programming languages having patterns as data types whose values can be manipulated in all ways permitted to any other data type in the programming language by providing strings of code generated during execution that can be treated as programs and executed.

Infinite Brand Mapping

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Any brand, product or service naturally offers a breadth of benefits and features to a wide variety of prospects and customers. Depending on who they are, and what they're looking for, people considering your brand have diverse perspectives through which they view your brand; each one focusing on one or more specific attributes of your brand. Traditional brand mapping doesn't attempt to measure or project the way in which individuals find their unique connection to your brand. But Infinite Brand Mapping can identify these individual connections and perspectives so that you can communicate relevantly, one-to-one with individual prospects and customers.

In-House Marketing Department

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This term refers to a marketing department within a business or organization, as opposed to an outside agency or consultant.

Lead

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Contact and other information about a person or organization who has expressed an interest in your brand, product or service or something related to your brand, product or service. Someone who is likely to be willing to learn more about what you are marketing.

Lead Analytics

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This term refers to measuring various aspects of activity (inquiry, request for more information, sale, etc.) by those individuals or businesses which are likely to be interested in your brand, product or service.

Lead Conversion

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The act of converting an interested prospect to a buying customer.

Lead Generation

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Using marketing techniques to find and initially interest prospects in order to gather information that may be used to continue the marketing conversation effectively and relevantly.

Lead Mapping

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This is the act of “mapping” or relating specific Brand Attributes to specific leads in order to present the most relevant attributes to each lead.

Lead Nurturing

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The act of relevantly corresponding or communicating with a lead in an ongoing process to move the lead to become a buying customer.

Lead Scoring

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By assigning scores to leads based on their level of expressed interest, it is possible to prioritize leads in order to make sales follow-up more effective and efficient.

Lead Segmentation

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By segmenting leads in groups or individuals based on their characteristics or interest, follow-up can be conducted more efficiently.

Marketing Analytics

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This term refers to the measurement and analysis of prospect and customer marketing activity and results.

Marketing Automation Platform

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A dynamic, end-to-end, cross-media, cross-channel, micromarketing integrated system of technology and software that delivers the power of true one to one marketing using stored data to automate production and delivery of hyper-relevant marketing communications to specific recipients.

Marketing Channels

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These are the venues used by marketers to make brands, products and services – or information about them -- available to prospects and customers.

Marketing Communication (Marketing Communications)

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This term refers to all the means and methods whereby information about a brand, product or service is provided to prospects and customers.

Marketing Console

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A comprehensive desktop analytics tracking and reporting application that can, when implemented with the correct technology, monitor and provide real-time data on the results of any and all, multi-channel marketing initiatives and advertising campaigns. Allows marketers to make marketing decisions and adjustments utilizing 100 percent current results data.

Marketing Funnel

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This term refers to the channels, methods or media by which your customers and prospects are exposed to your brand, product or service.

Marketing Platforms

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This term refers to the technologies and methodologies whereby you provide marketing communications to prospects and customers in a variety of media and communication devices (e.g., print, Internet, mobile, etc.).

Marketing Segmentation

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Market Map

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This term refers to a graphic representation of the result of Market or Brand Mapping.

Market Mapping

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Marketing Resource Management

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This term refers to a platform consisting of software, hardware, and processes to harness, measure, and direct your marketing resources.

Market Segment

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A market segment is a portion of the total market for a brand, product or service. Each segment within an audience has common characteristics, perceptions, needs, desires or motivations that define them as a single group. A segment may range from a single individual to a group of millions.

Marketing Segmentation

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Market Segmentation

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See Marketing Segmentation.

Market Share

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This term refers to the portion of the total market controlled or dominated by a brand, product or service. Market Share is typically as a percentage (e.g. “Microsoft has an 80% market share of computer software sales.”)

Microsite

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An Internet term referring to an individual web page or pages meant to function as a supplement to a primary website. Typically used to viewer further along in the sales funnel.

.mobi

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A top-level domain in the Domain Name System of the Internet (along with .com, .org, etc.), “mobi” is derived from mobile, indicating its use by mobile devices for accessing Internet resources via the Mobile Web. All .mobi sites must be optimized for viewing on a mobile phone. This means websites may be optimized for the special capabilities and restrictions of mobile devices, such as smaller screens, device form/ size, etc.

Mobile Marketing

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This term refers to providing marketing communications to individuals on their mobile phones and other mobile devices.

MRM

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See Market Resource Management.

Multichannel Marketing

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This term refers to utilizing separate channels to communicate to a designated target audience.

Neuromarketology™

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Neuromarketology™ is the study of reactions driven from the core brain based on the exposure to specific marketing messages, imagery, and timing. It's the science of knowing each of your target audience's emotional connection points and methodology of configuring your marketing messages to connect your brand attributes with each stakeholder in the most relevant manner for that specific target.

Neuromarketing

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The act of utilizing quantitative studies of the human mind's reaction to marketing messages (Neuromarketology™) to configure marketing messaging to reach your targets with hyper-relevancy. By “brand mapping” your messaging to the individual targets through a detailed methodology based on matching the brand's attributes plus Neuromarketology™ findings, as well as behavioral, demographic, and psychographic, real-time information gleaned from the targets' own interactions, to create dynamic and unique marketing responses per target in real-time.

One to One Marketing

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This term refers to marketing strategies and tactics that communicate interactively and directly with a specific consumer. Knowledge of current and past preferences, behaviors, purchases, and responses allows for a hyper-relevant conversation that delivers the right message in the right place at the right time.

One to One Online Marketing

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This term refers to marketing strategies and tactics that communicate interactively and directly with a specific consumer online (email, website, etc.). Knowledge of current and past preferences, behaviors, purchases, and responses allows for a hyper-relevant conversation that delivers the right message in the right place at the right time.

Online Conversion

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This term refers to converting a prospect to a buying customer in an online channel (email, website, etc.)

Positioning

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The process by which marketers try to create a clear image, identity, or differentiation for their product or service–their market position–in the minds of their target audiences.

Prospect Behavior

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This term refers to any actions, statements or other indications from a prospect which are relevant to more effectively market to that prospect. Over time, increasing data about the prospect's behavior increasingly improves your knowledge about that prospect and how best to motivate him/her to take specific actions.

Proximity Messaging

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Utilizing a mobile device's GPS capability to determine the device's location, then analyze the proximity to a commercial location in order to send a relevant message (news, discount coupon, etc.) about the offerings at the commercial location to the mobile device. For example, you're walking past a McDonald's location and get a message on your smartphone offering you a free drink with any sandwich purchase at that location.

Psychographics

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This term refers to the study of the lifestyle aspects of consumers' activities, interests, perceptions, opinions, which are combined with demographic information in order to create a more complete, holistic and realistic portrait of individuals or groups.

Psychographic Segmentation

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This is the act of dividing an audience for a brand, product or service into meaningful segments based on their psychographic profile in order to more effectively and efficiently target audience members to establish awareness or preference for the brand, product or service.

PURL

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A Persistent Uniform Resource Locator (PURL) is a URL that does not directly describe the location of the web page or information to be retrieved but instead describes an intermediate (more persistent) location which, when retrieved, redirects to the location of the final resource.

Radio-Frequency Identification

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The use of an object (typically referred to as an RFID tag) applied to or incorporated into a product, animal, or person for the purpose of identification and tracking using radio waves.

Real Time Data

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This term refers to marketing data that is captured, stored or analyzed in real time, that is, as it is happening.

Real Time Marketing Channels

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This term refers to the ability to influence, impact and monitor in real time the venues used by marketers to make brands, products and services — or information about them — available to prospects and customers.

Real-Time Variable Content

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Content displayed dynamically on the fly based on real-time interactions with the company or its messaging, by retrieving actions in real-time to be taken from a database and combined instantaneously with the reactions of the target to achieve a specific and relative message.

Real-Time Personalized Variable Content

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RFID

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See Radio Frequency Identification.

ROI

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Return on Investment, the key metric for marketing success.

Secondary Influencers

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This term refers to anyone or anything that has influence on the decisions and behaviors of a member of your target audience.

Segmentation

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This term refers to the study and categorization of target audiences into subgroups of individuals or organizations sharing one or more characteristics, beliefs, or values that cause them to have similar needs and expectations and require a unique communications approach.

Segmentation Analytics

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This term refers to the definition, measurement and analysis of prospect and customer and prospect target audience segments activity and results.

Segmentation Marketing

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This term refers to increased efficiency marketing which is the result of intelligently segmenting audiences so that you can make the most personally relevant appeal to each target.

Segmentation Strategy

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This term refers to your choice of methods and categories for segmenting your target audiences in order to make the most personally relevant appeal to each target.

Silo

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This is a database system that cannot communicate with other, related database systems. The term is typically used to describe management systems in which the focus is inward and information communication is vertical.

Social Media

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Communications created to be disseminated through social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast messages into social media conversations. Examples are Facebook, MySpace, Twitter, blogs, wikis, etc.

Social Media Marketing

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This term refers to the use of social media channels and web resources in your marketing plan (e.g., FaceBook, MySpace, etc.).

Social Networking

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This term refers to marketing activities directed to the members of the various online communities on social media sites.

SQL

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Structured Query Language–a common computer language used to manage data in a relational database.

Sticky Mechanism

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"Sticky" mechanisms gather prospect/customer information and motivate website visitors to provide additional behavior-specific information. When added to your existing data, the information collected by sticky mechanisms–which also get visitors more involved and deeper into your website–can drive more relevant messaging to propel greater marketing success.

Strategic Targeting

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This term refers to your choice of methods and categories for segmenting your target audiences in order to make the most personally relevant appeal to each target.

SWOT

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Acronym for “Strengths, Weaknesses, Opportunities, and Threats,” a structured and focused way to analyze a company's environment and marketing possibilities and challenges in four critical dimensions.

Target Audience

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The target audience is the group of people or businesses you have determined are most likely to be interested and make a purchase of your brand, product or service.

Target Audience Map

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A target audience map is the graphic representation of the way in which you have segmented your audiences and related specific facets of your brand to specific audience segments to make the most effective appeal.

Target Audience Mapping

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This term refers to the way in which you segment your audiences and related specific facets of your brand to specific audience segments to make the most effective appeal.

Target Audience Segment

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This term refers to a specific sub-set of the total audience for your brand, product or service which you have segmented out in order to make a presentation customized to the sub-set so that it is personally relevant to the members of the sub-set.

Target Audience Segmentation

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This term refers to categorizing the total audience for your brand, product or service into groups with common needs or perceptions in order to make a presentation customized to each sub-set that it is personally relevant to the members of the sub-set.

Target Marketing

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This term refers to the action of targeting, customizing and delivering your marketing messages to specific segments of your audience.

Touchpoint

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This term refers to the interface of a product/service/brand with customers, noncustomers, employees, and/or other stakeholders–before, during, and after a transaction.

Traditional Media

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Print, radio, and TV ads, static direct mail, billboards, etc.

URL

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Uniform Resource Locator–geek-speak for website address (e.g., brainbranded.com).

Variable Content

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Content displayed dynamically on the fly based on certain criteria, usually by retrieving content stored in a database.

Website Analytics

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This term refers to the measurement and analysis of prospect and customer marketing activity and results on your website – visits or “hits,” time spent on the site, purchase activity, etc..

Website Conversion

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This term refers to drawing a prospect or customer to your website where they see enough information and motivation to make a purchase on the site.

1 to 1 Marketing

Audience Segments

Audience Segmentation

Automated Dynamic Personalized Marketing

Awareness

See also: Brand Positioning, Lead, Lead Analytics, Marketing Communications, Positioning, Secondary Influencers, Social Media, Social Media Marketing, Strategic Targeting.

Behavioral Segmentation

Brand

See also: Brand Attributes, Brand Attribute Mapping, Brand Facets, Brand Integrity, Brand Mapping, Brand Positioning, Hyper Relevant Marketing, Infinite Brand Mapping, Neuromarketology™, Neuromarketing, Positioning.

Brand Attributes

See also: 1 to 1 Marketing, Brand, Brand Attributes, Brand Attribute Mapping, Brand Facets, Brand Integrity, Brand Mapping, Brand Positioning, Hyper Relevant Marketing, Infinite Brand Mapping, Neuromarketology™, Neuromarketing, One to One Marketing, Positioning.

Brand Attribute Mapping

See also: 1 to 1 Marketing, Brand, Brand Attributes, Brand Facets, Brand Integrity, Brand Mapping, Brand Positioning, Infinite Brand Mapping, One to One Marketing, Positioning.

Brand Facets

See also: 1 to 1 Marketing, Brand, Brand Attributes, Brand Attribute Mapping, Brand Integrity, Brand Mapping, Brand Positioning, Hyper Relevant Marketing, Infinite Brand Mapping, Neuromarketology™, Neuromarketing, Positioning.

Brand Integrity

See also: 1 to 1 Marketing, Brand, Brand Attributes, Brand Attribute Mapping, Brand Mapping, Brand Positioning, Hyper Relevant Marketing, Infinite Brand Mapping, Neuromarketology™, Neuromarketing, One to One Marketing, Positioning.

Brand Mapping

See also: 1 to 1 Marketing, Brand, Brand Attributes, Brand Facets, Brand Integrity, Brand Positioning, Hyper Relevant Marketing, Infinite Brand Mapping, One to One Marketing, Positioning.

Brand Positioning

See also: 1 to 1 Marketing, Brand, Brand Attributes, Brand Facets, Brand Integrity, Brand Mapping, Hyper Relevant Marketing, Infinite Brand Mapping, Neuromarketology™, Neuromarketing, Positioning.

Cloud

See also: Coherent IT and Data Systems Optimization.

Coherent IT and Data Systems Optimization

See also: Context-Aware Pervasive Systems, Enterprise Marketing, Hyper Relevant Marketing, If/Then Programming, Marketing Analytics, Marketing Automation Platform, Marketing Console, Marketing Resource Management, Neuromarketology™, Neuromarketing, Silo, URL, Website Analytics.

Content Aggregation

See also: Coherent IT and Data Systems Optimization, Dynamic Marketing, Dynamic Messaging, Marketing Automation Platform, Marketing Resource Management, Real-Time Variable Content, Real-Time Personalized Variable Content, Silo, SQL, Variable Content.

Context-Aware Pervasive Systems

Convergence

See also: Coherent IT and Data Systems Optimization, Context-Aware Pervasive Systems, Marketing Platforms, .mobi, Mobile Marketing, Online Conversion, Proximity Messaging.

Cross Channel Marketing

Cross Media Marketing

Customer Behavior

Customer-Centric

See also: Hyper-Relevant Marketing, Real-Time Personalized Variable Content.

CRM

Customer Relationship Management

Database Marketing

Database Optimization

Database Segmentation

Data Segmentation

Demographic Cluster

Demographic Segmentation

Dialog Marketing

Dialogue Marketing

Dynamic

Dynamic Cross-Channel Integrated Marketing

Dynamic Data

Dynamic Data Segmentation

Dynamic Database Marketing

Dynamic Database Segmentation

Dynamic Marketing

Dynamic Marketing Funnels

Dynamic Messaging

Dynamic 1 to 1 Marketing

Dynamic One to One Marketing

Dynamic Segmentation

Enterprise Marketing

Entry Portal

Extreme Segmentation

Flighting

Geo-Demographic Cluster

GURL

See also: Entry Portal, Microsite, URL, PURL, Sticky Mechanism, Touchpoint, Website Analytics, Website Conversion.